Advertising is a great tool, but advertising incorrectly, with more license than necessary, just shoves your product or service into the trash heap for many of us. You may trick me once, but if I have done my research and/or the second time you attempt, you are only playing tricks on yourself.700 is not the same as 640. Large may be relative, but there is a distinct difference between a large piece of cake and a slither of cake. Freshly made is not the same as days old. Excellent quality is not a synonym for falling apart. And so on.
